Customers
The author of four books on competitive customer strategy, including Customer Intimacy, Fred Wiersema offers a disciplined approach to becoming a market leader—three ways to combine value propositions—the implicit promise to customers to deliver a particular combination of values—with operating models—how you deliver on the value proposition: operational excellence, product leadership and customer intimacy. Fred Wiersema is the founder and president of The Customer Strategy Group LLC.
To learn more about Dr. Wiersema, click here.