Books — Frank Moss
The Sorcerers and Their Apprentices
How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives
by Frank MossIf you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.
In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students – the Sorcerers and their Apprentices – and witness first hand the creative magic behind inventions such as:
Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers – have the freedom to follow their passions and take bold risks unthinkable elsewhere.
The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society.
Crown Business (June 7, 2011)
"Out of the creative chaos at the MIT Media Lab have come fantastical inventions that have changed how we work, play, and live. Frank Moss’ stories of the ‘digital magicians’ behind these experiments and discoveries are inspiring and engaging."
—Eric Schmidt, Executive Chairman, Google
"This book will be a delight for anyone who cares about innovation. For more than twenty-five years, the MIT Media Lab has been inventing the future and humanizing technology. Weaving fascinating tales with insightful concepts, Frank Moss tells us how. He shows the way to harness passion and break down the walls between disciplines in order to unleash creativity in fields ranging from robotics to music to the making of mechanical limbs."
—Walter Isaacson, CEO and president, The Aspen Institute,
former chairman and CEO of CNN, and bestselling author of
Einstein: His Life and Universe
"Anyone who wants to succeed - be it in technology art, or business - needs to follow the unique multi-disciplinary approach described in this book. Our future depends on innovation. This book provides the inspiration and motivation we need to change the world, one page at a time."
—Chad Hurley, Co-Founder & former CEO, YouTube.
"As a CIO, I understand the challenges of managing brilliant and creative people. Frank Moss' insightful case studies from the Media Lab provide a roadmap for leaders who want to accelerate innovation. There is no better example of a culture that inspires and enables invention."
—Dr. John Halamka, Chief Information Officer,
Harvard Medical School and The Beth Israel Deaconess
"The stories begin about the gadgets for which the MIT Media Lab is well known, but then they turn human, as Frank Moss introduces us to the professors and students flourishing in the Lab's unique innovation ecology. SORCERERS ends too soon, leaving you curious, excited, and determined to know more about the MIT Media Lab's unique approach to inventing and innovation. This book is timely for America, right now looking to innovate on innovation, to winning the future."
—Bob Metcalfe, Ethernet Inventor, formulator of Metcalfe's Law,
and Professor of Innovation at UTexas Austin.
"Our world is changing at an exponential rate. Billion dollar industries are folding overnight and Billion dollar start-ups are seemingly coming out of no-where. Small teams empowered by technology can now do what was once only possible by large corporations and governments. Frank Moss’ book shares countless examples of inspired creativity and fearless innovation. This is a must-read book for anyone who wants to change their company, industry or the world."
—Peter H. Diamandis, MD, MS, Chairman/CEO, X PRIZE Foundation,
Chairman/Vice-Chancellor, Singularity University