Research fellow, MIT Sloan School’s Center for Digital Business
& return on investment
Michael Schrage is one of the world’s most provocative thought leaders on innovation.
He has redefined how we think about innovation by focusing on customer acceptance of new products and services as an integral part of the innovation process.
He also has pioneered techniques for using rapid prototyping, simulations and modeling to improve return on innovation investment.
Michael is also the author of two critically acclaimed books:
Serious Play: How the World’s Best Companies Simulate to Innovate
Shared Minds—The New Technologies of Collaboration.
Michael is a senior advisor to MIT’s Security Studies Program and consults to the U.S. government on national security systems innovation.
Michael is a powerful speaker with a very direct and engaging style.
Innovation & Marketing
Michael’s work redefines not just how innovation is done but what innovation means.
Innovation is not what innovators do; it’s not about good new ideas.
Innovation is about good new ideas that customers will pay a premium to adopt and use!
Innovation & marketing. The most innovative organizations fuse "marketing" and "innovation" into an integrated strategy for growth. This redefines how you innovate and how you market your innovations.
The key is to understand how your inventions will affect customer relationships and develop strategies that help customers embrace your innovations.
The Economics of Innovation
Perhaps no one knows more about how to maximize return on investment from innovation processes than Michael Schrage.
The key, as he describes in his groundbreaking book, Serious Play—How the World’s Best Companies Simulate to Innovate, is rapid experimentation and prototyping, speedy simulation and digital design.
New prototyping methods have radically reduced the cost of testing products, services and business models, effectively creating a new financial resource—iterative capital, a resource that allows you to play seriously with more and more versions of various ideas in less and less time.
Michael helps businesses master these techniques and spend their iterative capital wisely.
and the customer cost-effectively.
Collaboration & Innovation
Michael’s critically acclaimed first book, Shared Minds: The New Technologies of Collaboration, is the first book to explore the tools and dynamics of successful collaboration as the behavioral key to successful innovation.
- Research fellow, Center for Digital Business, MIT Sloan School of Management
- Senior advisor, MIT’s Security Studies Program
- Columnist for Harvard Business Review
- Regular contributor, The Conference Board Review
- Op-Ed contributor on national security and public policy, The Washington Post
- Top-rated Lecturer at MIT Executive Education Programs
- Contributor, CIO Magazine, MIT’s Technology Review, The Los Angeles Times and ComputerWorld
- Former Merrill Lynch Forum Innovation Fellow
- Recipient, Doblin Prize, "The Culture(s) of Prototyping"
- Former director, Ticketmaster
- Patent pending for "Telepons," a networked, point-of-sale paperless coupon